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  • Why marketers need to pay more attention in their economics classes

    One of the most critical components to pricing is what economists refer to as price elasticity. Given the bottom-line impact pricing can have on overall profitability, it’s a critical concept for all marketers to understand.

  • Use purchase data to drive customer segmentation

    Understanding your customers’ wants and needs allows you to develop marketing strategies with impact that help you keep and grow profitable customer relationships. In order to effectively harvest and use the data that’s available, development of a marketing segmentation strategy for your business is necessary.

  • Who said direct mail is dying?

    In the age of digitization, you might think direct mail is dead. On the contrary. With 484.8 million direct mail pieces being delivered every day—it's far from dead. Direct mail is still a highly effective marketing channel for customer acquisition and retention—when done correctly.

  • Differentiation: Standing out from the crowd

    Any product or brand enters the free-for-all marketplace at its own risk. Consumers have to sort through endless choices and marketers have to capture their attention in seconds by rising above the noise. Due to many human frailties ranging from poor attention span, preconceived bias, rational and emotional responses, and personal behaviors and attitudes, it’sDetail

  • Decommoditizing a commodity: the marketing challenge

    A commodity is a raw material, product or service indistinguishable from other things like it–– water, oil, air, rocks, agricultural products and money, for example. If these commodities were your business, your challenge would be to stand out from the crowd. You could differentiate on price or overall value. The value can be developed andDetail

  • Payment systems – a marketing opportunity

    A payment system is any system used to settle financial transactions through the transfer of monetary value. This includes institutions, people, instruments, procedures and technologies used to make its transfer possible. So, what does this have to do with marketing? Your payment system can play a major role in growing your business. Not only becauseDetail

  • How geo-conquesting targets your competitors’ customers

    Geo-conquesting is a relatively new idea in mobile advertising that uses location-based mobile advertising to direct consumers toward a specific business when physically in a competitor’s location. Tracking the physical locations consumers visit can indicate a more committed buying intention compared to following their digital journey. Our technology allows you to identify anonymous prospects and/or targetDetail

  • Retarget Your Anonymous Website Visitors with Direct Mail

    Every visitor to your site is precious but how many are anonymous? On average, 98% of business website visitors stay anonymous1. Many marketers are familiar with digital retargeting. Digital retargeting using pixel-based technology is probably the most common type of retargeting. It is a way to re-display your advertising material to any anonymous site visitor.Detail

  • A new twist on telemarketing: ringless voicemail drops

    Telemarketing has experienced significant challenges over the past 20 years from a number of pressures including cord-cutters migrating from home to mobile phones, call avoidance using Caller ID and other technologies, the National Do Not Call Registry, and an overall leeriness of consumers to purchase via outbound telemarketing. Ironically, mobile phone growth has exploded withinDetail

  • Mobile phone addiction: a marketer’s dream

    Consumers are becoming increasingly addicted to their mobile phones. For instance, Americans look at their mobile devices, 52 times a day on average. It’s a habit that most people would like to reduce, but numbers show a different story. 1  So how can marketers leverage this addicition? Well, short message service (SMS), or text marketing,Detail

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