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Direct mail marketing remains a staple of measured media. It fulfills strong calls to action, builds brands and sells products through the frequency of impressions. The aim is to synchronize offers, creatives and lists to maximize memorability, mindshare, and ultimately, response. That said, the medium has evolved little over the decades. As in other media,Detail

For decades, advertisers have been able to target audiences and communicate to groups who have a similar interest through direct mail marketing. Over time, the relevancy of messaging has evolved with technology. Laser printing, for example, enables customized messaging to some extent. As digital advertising has emerged, it’s even more flexible as messaging can beDetail

The key to solving most marketing challenges is to develop the right strategy, the right offer, at the right time and to the right audience. Marketing decision makers agree (87%) that access to people-based data helps improve and address rising customer expectations, creates better decision making and grows revenue.  Many marketers have been enhancing theirDetail

If recent earnings reports by the biggest banks are any indication, the worse is yet to come. “Six of the biggest lenders all expect heavy credit defaults and soured loans, as shown by their loan loss provisions, which jumped 43% from the already hair-raising totals in the first quarter to a combined $36 billion inDetail

Since the start of the COVID-19 pandemic, internet traffic has skyrocked by 25% to 30%1. While that may sound like good news to most businesses, it does come with some challenges. Mainly, on average, 98% of business website visitors stay anonymous2. To combat this, many marketers use digital retargeting. Digital retargeting using pixel-based technology isDetail

As long as debtors have been late with payments, collections activities have largely followed the same basic script: Ask nicely, ask forcefully, demand, threaten, charge-off. Most creditors rely on outbound calling strategies to do the heavy lifting and simply view their letter strategy as a compliance tool.

Geo-conquesting is an excellent tool to identify and steal customers from your competitors. For online companies they can even weave in a social distancing advantage.  Geo-conquesting in mobile advertising that uses location-based mobile advertising to direct consumers toward a specific business when physically in a competitor’s location. Tracking the physical locations consumers visit can indicateDetail

As long as debtors have been late with payments, collections activities have largely followed the same basic script: Ask nicely, ask forcefully, demand, threaten, charge-off. Most creditors rely on outbound calling strategies to do the heavy lifting and simply view their letter strategy as a compliance tool.

Consumers are becoming increasingly addicted to their mobile phones. For instance, Americans look at their mobile devices, 52 times a day on average. It’s a habit that most people would like to reduce, but numbers show a different story. 1  So how can marketers leverage this addicition? Well, short message service (SMS), or text marketing,Detail