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  • Mastering recession marketing

    Ronald Reagan used to say that if Trivial Pursuit was designed by economists, it would have 100 questions and 3,000 answers. That said, there’s a lot going on in the world economy and in the United States specifically. There are the continued threats and impacts of COVID-19, associated labor shortages, supply chain challenges and risingDetail

  • Workaround found to combat paper shortages jolting the direct mail industry

    Supply chain woes are spilling into 2022 due to demand, shrinking market capacity, low imports, labor and truck driver shortages, container shortages, rising shipping costs, fuel prices, higher inflation, and varied COVID-19 protocols along the supply chain. Fortunately, Creative Solutions has the right connections to formulate a successful workaround.   While supply disruptions and extendedDetail

  • Cut vendor expenses up to 30% with a no-cost assessment

    Creative Solutions’ strategic sourcing group helps clients achieve increased profitability by optimizing third party vendor relationships. Through a no-cost benchmark assessment of contracts and spend data, we can identify process  efficiencies and expense reduction opportunities for your business. Reduce costs by 10% to 30% through contracting reviews and negotiations by partnering with our strategic sourcingDetail

  • Telecommunications and Commodity Marketing

    Years ago, the telecom industry’s basic product was marketing packets of data from landlines that transmitted morse code and later voice communications. This evolved to fax, information, short message service (SMS), security, internet of things (IoT) and entertainment. At its core, the industry is in the connections business. With deregulation and competition from cable providersDetail

  • Global paper shortage challenges to hit direct marketers in 2022

    Supply chain issues have a big impact for the marketing industry with a global paper and ink shortage.

  • Opportunities for your Business Despite New Rules from Consumer Financial Protection Bureau

    If you’re in the industry, you may be concerned about the implications of the Consumer Financial Protection Bureau’s (CFPB) two new rules issued under the Fair Debt Collection Practices Act, effective Nov. 30, 2021. The first rule focuses on debt collection communications and unfair practices relating to consumer debt.  The second rule focuses on disclosures debt collectors must provideDetail

  • Fintech Channel Expansion and Diversification

    Fintech Channel expansion and diversification are critical to any organization to ensure success and viability are not overly dependent on a single marketing channel, i.e., only TV spots or only print ads. Many financial technology companies (fintechs) start their business online and choose to focus on digital channels. And to further complicate matters, choose toDetail

  • Maximizing Your Data Analytics

    Creative Solutions was a proud sponsor of this year’s LEND360 conference in Dallas, TX held on October 4th thru October 6th.  LEND360 is an annual summit for online lending leaders that explores fintech industry trends and new technologies impacting consumer lenders, small business lenders, service partners, investors, bank representatives, and more.  In addition to sponsorship,Detail

  • How to Create a Positive Customer Experience in Collections

    Our marketing transformation process uses sophisticated data analytics and strategic creative to create a positive customer experience.

  • Attribution: Deterministic vs. Last-Click Measurement

    Attribution modeling is a framework for analyzing which touchpoints, or marketing channels, receive credit for a conversion, for example, changing a browsing customer into a buyer. Each attribution model distributes the value of a conversion differently. Many marketers rely on flawed, outdated attribution models, one of which is the the most relied-upon last-click, most likely because it’s easy to understandDetail