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Marketers have been segmenting audiences for hundreds of years. Initially, demographics distinguished brands focused on gender-related offerings. Today, with big data, many firms deploying addressable advertising, web traffic-informed, programmatic marketing and machine-learning can design customized offers to individual consumers. In other words, segmenting to one. While the ability to ingest mass amounts of data hasDetail

For decades, financial services companies and other creditors have been leveraging third-party data sources to help inform risk and segmentation strategies. Traditional third-party data sources such as credit bureau, demographic, psychographic and purchase history have been very effective from new account acquisition to portfolio management and collections. These traditional data sources would be considered ‘dataDetail

Influencer marketing has been around long before the term became popular. In the past, it was about celebrity endorsements and targeting opinion leaders. The difference now is an advertiser has more choices for aligning their products or services to an opinion leader than ever before. As a result, an eMarketer survey suggested that 84% ofDetail

Unfortunately, 2020 is a year most people would like to forget, with COVID-19 wreaking havoc on global health and the economy. However, there are numerous financial lessons that netted out.  Zeta Global, a strategic alliance partner of Creative Solutions International, recently surveyed U.S. consumers to determine the top 5: 53% indicated the importance of savingsDetail

Are you designing for dark mode? Dark mode is an increasingly popular option for consumers looking to customize their content consumption experience. People believe it improves legibility, reduces eye strain, lessens eye fatigue and mitigates exposure to melatonin-suppressing blue light. So, from a customer experience (CX)—yes! That means marketers need to make a strategy adjustmentDetail

As the economy struggles to make a comeback, the suspension of federal student loan payments and interest, which have been in effect since last March, have again been extended––through September 30, 2021. Not all student loans are created equal however. Many federal relief programs only apply to the Direct Loan program, not the Federal FamilyDetail

Attribution modeling is a framework for analyzing which touchpoints, or marketing channels, receive credit for a conversion, for example, changing a browsing customer into a buyer. Each attribution model distributes the value of a conversion differently. Many marketers rely on flawed, outdated attribution models, one of which is the the most relied-upon last-click, most likely because it’s easy to understandDetail

Our marketing transformation process uses sophisticated data analytics and strategic creative to create a positive customer experience.

Creative Solutions was a proud sponsor of this year’s LEND360 conference in Dallas, TX held on October 4th thru October 6th.  LEND360 is an annual summit for online lending leaders that explores fintech industry trends and new technologies impacting consumer lenders, small business lenders, service partners, investors, bank representatives, and more.  In addition to sponsorship,Detail

Fintech Channel expansion and diversification are critical to any organization to ensure success and viability are not overly dependent on a single marketing channel, i.e., only TV spots or only print ads. Many financial technology companies (fintechs) start their business online and choose to focus on digital channels. And to further complicate matters, choose toDetail