About Us

About Us

At Creative Solutions, we offer:

RELEVANT EXPERIENCE
Over a quarter century of industry-related experience and minimal learning curve, we get to work so clients get results fast.

BRILLIANT CREATIVE
Breakthrough, award-winning creatives beat controls consistently and significantly.

VALUE CREATION
Delivering consistently high ROI and results for our clients.

GREAT SERVICE
Whatever it takes, whenever you need it.

In The Know

Creating a positive customer experience in collections

Businesses can no longer expect to build their brand through advertising alone. They need to create positive experiences for their customers. Banks and fintechs have been focused on enhancing and improving customer experience (CX) for decades, but these efforts are mostly focused on front-end acquisition and portfolio management. Positive CX needs to run throughout theDetail

Attribution: deterministic vs. last-click measurement

Attribution modeling is a framework for analyzing which touchpoints, or marketing channels, receive credit for a conversion, for example, changing a browsing customer into a buyer. Each attribution model distributes the value of a conversion differently. Many marketers rely on flawed, outdated attribution models, one of which is the the most relied-upon last-click, most likely because it’s easy to understandDetail

Drop in federal funds rate boosts student consolidation loans

As the economy struggles to make a comeback, the suspension of federal student loan payments and interest, which have been in effect since last March, have again been extended––through September 30, 2021. Not all student loans are created equal however. Many federal relief programs only apply to the Direct Loan program, not the Federal FamilyDetail

 
 

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