Theme Park and Resort Marketing
From mega players like Disneyland, Six Flags, Universal Studios and Busch Gardens to niche players such as Atlantis, Great Wolf Lodge and Hershey Park, Americans love their amusement parks and resorts.
Creating and Measuring Value
In any industry, you can’t create value unless you understand what the customer needs—and how to satisfy that need at a price that’s both acceptable to the customer and profitable to the company––all before your competitors beat you to it. That means supply and demand management are crucial.