From mega players like Disneyland, Six Flags, Universal Studios and Busch Gardens to niche players such as Atlantis, Great Wolf Lodge and Hershey Park, Americans love their amusement parks and resorts.
In fact, it’s not just Americans who love them, the global amusement market is expected to reach $44 billion by 2020 1. The majority of revenue is generated from ticket sales—almost 60%—and for a family of four, the cost can easily reach $350 to $400 a day. Add to that other revenue, such as restaurants, retail merchandising and lodging, and it’s easy to see how this type of family entertainment has become big business.
Many amusement, theme parks and resorts have rich data sets––prime information for analysis and modeling. We’ve helped a variety of clients use targeted advertising campaigns to acquire new customers, re-engage old customers, drive incremental purchases and upsell other services.
Retail magnate John Wanamaker famously said, “Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” This is particularly true for amusement, theme parks and resorts. Comprehensive data analysis can inform strategy and traffic analysis can drive geographically where you spend your advertising dollars.
Creative Solutions was able to redirect advertising spend of one of the largest entertainment venues in the world. The retargeting, informed by analysis, drove more efficient attendance acquisition and profitability.
It all starts with understanding your customer: from data mining existing customer information and model development to behavioral research, volumetrics, segmentation and testing—all are designed to influence customer behavior, increase response rates and reduce marketing costs.
Call Creative Solutions at 302.543.8533 or email us for a free consultation.