Since the start of the COVID-19 pandemic, internet traffic has skyrocked by 25% to 30%1. While that may sound like good news to most businesses, it does come with some challenges. Mainly, on average, 98% of business website visitors stay anonymous2.

To combat this, many marketers use digital retargeting. Digital retargeting using pixel-based technology is probably the most common type of retargeting. It is a way to re-display your advertising material to any anonymous site visitor. When someone comes to your website, an unobtrusive piece of JavaScript (often referred to as a pixel) is placed on their browser––making their browser ‘cookied.’  When they leave your site, the cookie notifies retargeting platforms to serve specific ads based on the specific pages they visited on your website. Unfortunately, digital retargeting has become ubiquitous, and ironically, easily ignored.

To enhance your ability to achieve better results such as higher impulse sales, conversion rates, usage and retention, you should use direct mail in addition to digital retargeting. Similar to its digital cousin, Direct Mail Retargeting allows you to convert anonymous web visitors into prospects but rather than retargeting them digitally, it uses what may be a more effective channel – direct mail. Our proprietary data cloud can identify offline mailing addresses allowing to send a direct mail piece directly to their home address. Neuroscience studies have demonstrated that people connect more emotionally, retain more information and perceive greater value in physical media over digital media3.

Let Creative Solutions enhance your retargeting efforts by taking it one step further and linking anonymous website visitors to known postal addresses allowing you to retarget them at home using direct mail.

Call 302.543.8533 or email us today to explore how we can help you.

1 The  NewStack