Global paper shortage challenges to hit direct marketers in 2022

Supply chain issues have a big impact for the marketing industry with a global paper and ink shortage.
Marketing to the subprime lender

Marketers have been segmenting audiences for hundreds of years. Initially, demographics distinguished brands focused on gender-related offerings. Today, with big data, many firms deploying addressable advertising, web traffic-informed, programmatic marketing and machine-learning can design customized offers to individual consumers. In other words, segmenting to one. While the ability to ingest mass amounts of data hasDetail
Insurers: Get a jump on marketing opportunities to retain clients and win new ones

Let’s face it, insurance carriers and agents are facing an uphill battle in terms of positive perceptions from the public. Insurance is something that most customers don’t see a benefit from until they have an actual claim. It seems like we spend our hard-earned money on premiums every year—and for what? But with advances in dataDetail
Direct response optimizer

Direct mail marketing remains a staple of measured media. It fulfills strong calls to action, builds brands and sells products through the frequency of impressions. The aim is to synchronize offers, creatives and lists to maximize memorability, mindshare, and ultimately, response. That said, the medium has evolved little over the decades. As in other media,Detail
The Carrot & The Stick of Collections Marketing Webinar

Addressable advertising

For decades, advertisers have been able to target audiences and communicate to groups who have a similar interest through direct mail marketing. Over time, the relevancy of messaging has evolved with technology. Laser printing, for example, enables customized messaging to some extent. As digital advertising has emerged, it’s even more flexible as messaging can beDetail
Proven strategies to improve your collection rates

As long as debtors have been late with payments, collections activities have largely followed the same basic script: Ask nicely, ask forcefully, demand, threaten, charge-off. Most creditors rely on outbound calling strategies to do the heavy lifting and simply view their letter strategy as a compliance tool.
How to Engage Your Customers and Improve Collection Rates

As long as debtors have been late with payments, collections activities have largely followed the same basic script: Ask nicely, ask forcefully, demand, threaten, charge-off. Most creditors rely on outbound calling strategies to do the heavy lifting and simply view their letter strategy as a compliance tool.
Use purchase data to drive customer segmentation

Understanding your customers’ wants and needs allows you to develop marketing strategies with impact that help you keep and grow profitable customer relationships. In order to effectively harvest and use the data that’s available, development of a marketing segmentation strategy for your business is necessary.
Use the media mix that’s right for your customers

Imagine your morning drive to work and you pass a billboard advertising a new credit card from a local bank. During lunch, you hear a radio ad for that same new credit card. The next day, you find an envelope in your mailbox offering that same credit card.