Addressable advertising
For decades, advertisers have been able to target audiences and communicate to groups who have a similar interest through direct mail marketing. Over time, the relevancy of messaging has evolved with technology. Laser printing, for example, enables customized messaging to some extent. As digital advertising has emerged, it’s even more flexible as messaging can beDetail
Direct mail in the high-tech future
No one can predict the future. At best, you can paint a picture of the possibilities to inspire others to help you create it. This is also true for direct mail. The channel’s demise has been long foretold with as much accuracy as once predicting that the earth was flat. With the advent of text messaging, email and other forms of instant electronic communications, it was concluded that the end of direct mail was near.