Direct response optimizer
Direct mail marketing remains a staple of measured media. It fulfills strong calls to action, builds brands and sells products through the frequency of impressions. The aim is to synchronize offers, creatives and lists to maximize memorability, mindshare, and ultimately, response. That said, the medium has evolved little over the decades. As in other media,Detail
Direct mail in the high-tech future
No one can predict the future. At best, you can paint a picture of the possibilities to inspire others to help you create it. This is also true for direct mail. The channel’s demise has been long foretold with as much accuracy as once predicting that the earth was flat. With the advent of text messaging, email and other forms of instant electronic communications, it was concluded that the end of direct mail was near.
Anatomy of a direct mail letter
It’s proven that direct mail works in today’s digital world. In fact, companies like Google, Apple and Verizon use direct mail. So, what goes into an effective direct mail package that these digital giants can rely on to deliver?
Cutting through the clutter
In the digital age, it seems everyone is glued to their phones or tablets, and sometimes even multiple devices. People have become addicted to social media, email and texts. For many, it’s the first thing they do before getting out of bed and the last thing before going to sleep.