No one can predict the future. At best, you can paint a picture of the possibilities to inspire others to help you create it. This is also true for direct mail. The channel’s demise has been long foretold with as much accuracy as once predicting that the earth was flat. With the advent of text messaging, email and other forms of instant electronic communications, it was concluded that the end of direct mail was near.
The tried and true marketing and advertising acronym, AIDA, is an advertising effect model that identifies stages that an individual goes during the process of purchasing a product or service. The acronym stands for Attention, Interest and Desire, which results in Action.