Tag Archives: brand

Branding: a powerful metaphor

As a broad concept, branding has been with us since forever. But the term itself only came into wide use within the last decade or two. And it’s plagued by misuse and confusion. Here’s a primer, starting with its component parts.

Credit Cards: Align your Marketing with Customer Lifecycles

The beauty of marketing credit cards lies in the unique dynamics of the product. Anticipate and address these dynamics and you can continue deriving income from the same customer over a lifetime.