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Websites: K2 Financial
Situation:
The existing website was launched to build brand credibility and provide information about the Federal Student Loan Consolidation Program. As the client’s service capabilities increased, the site needed to be updated to add functionality such as My Account, eSignature and an online, database-driven application system.

Solution:
Creative Solutions redesigned the website to cater to a young, hip target audience. New features were added to drive increased online application volume, and provide a secure, web-enabled eSignature platform. The site now provides information about the Federal Student Loan Consolidation product in a format that is accessible and easy to understand.

Result:
Website traffic has increased by 35%, and significant cost savings have been achieved with the implementation of eSignature and My Account functionalities. The site also won 1st place at the Philly Gold Awards in June 2006.


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