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Purpose Solutions
Outdoor & Transit: Purpose Solutions
Situation:
Purpose Solutions aimed to launch a prepaid, re-loadable debit card product. Test markets were identified and an integrated marketing campaign was executed, including outdoor and transit advertising.

Solution:
Creative Solutions launched a three-month campaign in the primary test market, focusing on eight-sheet posters, two-sheet transit posters and king and tail displays on buses. Eight-sheet posters were utilized along primary and secondary roads in urban areas. Several directionals were used to drive traffic to specific retail locations that sold the product. Two-sheet posters were targeted in several MARTA regions to achieve visual dominance on crowded platforms. King and tail bus displays were used to target vehicular and pedestrian traffic in specific urban areas.

Result:
The product test launch goals were achieved. The media buy was delivered under budget, and additional comp placements were negotiated, helping stretch budgetary dollars even further.


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