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Media Planning: Disney
Disney aimed to increase park traffic among both English and Hispanic segments in several highly targeted regions.

Creative Solutions provided a comprehensive list testing and procurement strategy utilizing a variety of list sources, from vertical to compiled lists. We also leveraged various list attributes to refine targeting, and utilized a list hierarchy to maximize ROI.

Disney was able to launch an extremely successful program for both English and Hispanic segments, achieving response rates 13% over plan, and remaining well under budget.