our work  
Media Planning: Disney
Situation:
Disney aimed to increase park traffic among both English and Hispanic segments in several highly targeted regions.

Solution:
Creative Solutions provided a comprehensive list testing and procurement strategy utilizing a variety of list sources, from vertical to compiled lists. We also leveraged various list attributes to refine targeting, and utilized a list hierarchy to maximize ROI.

Result:
Disney was able to launch an extremely successful program for both English and Hispanic segments, achieving response rates 13% over plan, and remaining well under budget.