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MORE TH>N 01 MORE TH>N 02 MORE TH>N 03 MORE TH>N 04
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Fulfillment: MORE TH>N Motor Insurance
Situation:
MORE TH>N, a leading insurance company in the U.K., was experiencing reduced renewal volumes within their motor insurance portfolio. MORE TH>N turned to Creative Solutions to develop a challenger creative package designed to increase renewal levels.

Solution:
Creative Solutions developed a challenger kit designed to increase response rates while maximizing cost efficiency. The four-step development process included assessment of the current control strategy in order to define strengths and weaknesses; analysis of the real target market; identification and assessment of potential package profitability; and a determination of competitive strengths and weaknesses.

Result:
The challenger kit outperformed the control by 115% basis points, dramatically lifted renewal levels.


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