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Direct Mail: RBC Royal Bank Portfolio Development Process
Situation:
RBC Royal Bank needed to develop a comprehensive, cost-effective communication platform to profitably grow their credit card portfolio.

Solution:
Creative Solutions created a Portfolio Development Process (PDP) that provided the ability to leverage multiple data points – including master file data, transaction detail, application information, credit bureau data, promotional history and other data attributes – to drive specific marketing and risk initiatives.

Result:
Over a three-year period, the program generated 80% growth in portfolio outstandings and delivered a 25% increase in earnings.


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