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Data Processing: GMAC Bank
Following the initial launch of a new bank product, GMAC Bank began to utilize multiple internal list sources for its direct mail program, often exceeding ten list sources for a single project. With such a high likelihood of customer overlap, the bank needed an external resource to manage its list processing and eliminate duplicate marketing efforts.

Creative Solutions took responsibility for all of the bank’s list processing activities, including file standardization, list source coding, keycoding for test splits, list prioritization, merge/purge, NCOA and kill file processing.

Our list processing expertise ensured valid tests, timely delivery and appropriate file keycoding, and produced an in-depth, actionable post campaign summary.