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Provider Plus 01 ProviderPlus 02
Branding, Card Designs and Product Packaging: AXA Insurance
Situation:
AXA Insurance needed to reenergize its Dream Builder product, which had suffered declining response rates in recent years.

Solution:
After reviewing primary research and response data, it became clear that the product brand name was not aligned with the demographics and psychographics of the target audience. Creative Solutions developed a new product brand name and logo, ProviderPlus, which was more relevant to the target audience.

Result:
The revised branding helped AXA make a significant impact in a highly cluttered and competitive market by lifting response by over 25%. The re-branding also gave energy and momentum for other aspects of the campaign including print ads, DRTV and direct mail.


Other Samples

Card Design 01   Card Design 02   Card Design 02   Card Design 04   Card Design 05  
Card Design 06   Card Design 07   Card Design 08  Card Design 09   Card Design 10  

Various Clients

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Septodont