our work  
analytics 2 anayltics 1

Campaign Analytics & Modeling: Disney
Disneyland Resort engaged Creative Solutions to assist in developing a segmentation strategy that would allow Disneyland to reduce its direct mail marketing expense while achieving or exceeding current response rates and maximizing revenue at the same time.

Develop a model, leverage past campaign analytics and learning’s, that will identify opportunities to increase response, reduce cost while generating maximum ROI.

Developed, deployed and validated a segmentation model that increased response by 30%, reduced marketing cost by 23% and increased ROI by 40%.