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Campaign Analytics & Modeling: Disney
Situation:
Disneyland Resort engaged Creative Solutions to assist in developing a segmentation strategy that would allow Disneyland to reduce its direct mail marketing expense while achieving or exceeding current response rates and maximizing revenue at the same time.

Solution:
Develop a model, leverage past campaign analytics and learning’s, that will identify opportunities to increase response, reduce cost while generating maximum ROI.

Result:
Developed, deployed and validated a segmentation model that increased response by 30%, reduced marketing cost by 23% and increased ROI by 40%.